But between limited resources, dying generations, climate change, and even policy changes it's becoming even more challenging to be a farmer. Hunt, Gather partnered with Chipotle to create a grassroots advocacy campaign to empower those who love to eat ethically grown and responsibly raised food to support the future of farming by adding their name in support of the 2023 Farm Bill to help with the equitable transfer of one million acres of farmland to the next generation of farmers.
The short film “A Future Begins” is the next chapter in raising awareness and telling the story of struggling family farms. This chapter showcases the positive impacts that young farmers have through the use of emerging technologies such as solar, wind power, and regenerative farming practices.
The immersive educational site also takes users on character deep dives to learn more about the inspiration behind their favorite characters and scenes, includes behind the scenes footage of Kacey Musgraves cover of “Fix You” that was featured in the film, and more about how to help support the next generation of farmers and the future of real food.
“Absolutely incredible creativity and partnership.”
-Michael Kotick, Senior Director of Brand Marketing at Chipotle
“Hunt, Gather helped us live up to our own insane expectations for its ten-years-later follow-up, A Future Begins. The work is remarkable and appreciated.”
-Jae Goodman, CEO at observatory
